We teamed up with @damngangrc and Nike SP to build the identity for their upcoming running activation in São Paulo – a tribute to the city’s underground running culture, right in the middle of the iconic Campo de Marte airfield.
The visual language draws inspiration from aviation signals, like wind flags and the raw aesthetics of aircraft fuselage, introducing chrome elements that nod to movement, speed, and edge.
Big thanks to Don Amorim and Felipe Paku for helping make this one happen.