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Willian José Cega is a designer & art director based in São Paulo, Brazil. Among the agencies and communication studios he has worked with are F/Nazca Saatchi & Saatchi, Wieden+Kennedy and Creative Lab / Nubank. He`s a founding partner of AÇO.ORG studio with Alexandre Ruda and the critic newspaper O TURVO with Guilherme Teixera and Barbara Mastrobuono.

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IN/OUT

«In/Out + The Swiss Arts Council Pro Helvetia» is an online festival of advanced South American music, which takes place on the Internet during a period of social isolation. Featuring 11 projects created by different collectives, institutes, labels, festivals, residencies, and platforms from Argentina, Bolivia, Brazil, Chile, Colombia, and Uruguay.

3d: Vinicius Lavor
SEP 2020


Pinacoteca do Estado de São Paulo

Identity for the exhibition "Somos Muit+s: Experimentos sobre coletividade". Curated by Amanda Arantes, Fernanda Pitta and Jochen Volz. Featuring artists such as Joseph Beuys, Hélio Oiticica, Coletivo legítima Defesa, Mauricio Ianês & more.

3d: Mauro Olivas

AGO 2019


O Grande Susto

Identity for the "O Grande Susto" exhibition at EPAÇO.CC. Curated by Guilherme Teixera and featuring artists such as CLUB, Daniel Albuquerque, Ilê Sartuzi, Gabriella Garcia, Gustavo Torres, Janina McQuoid & more.

Photos: Rodrigo Pirim (studio) & Guilherme Garofalo (exhibition)
3d: Mauro Olivas

Another Graphic
NOV 2019


Latas Protótipo / Skol

Every day a pure malt beer appears on the planet. How do you draw attention to launch another one? We've done what every phone brand does: we leaked prototypes.

Copywriter: Luis Brodo
DEZ 2018


O Turvo

O Turvo is a bimonthly printed and digital newspaper.Its initial purpose is to allow an open space for critical reflection of all kinds, always having as motive debates inherent to the construction of political and poetic imagination today.

Editorial: Guilherme Teixeira & Will Cega

Design: AÇO.ORG

Articles:
︎︎︎Fonts in Use 
︎︎︎It's Nice That
︎︎︎Sp-Arte
ABR 2020


Skol / Skip sem Ad & Web site

In 2019, Skol spent millions of reais to make it appear that its pure malt beer had not arrived. With "no" product to advertise, Skol invited the public not to skip its videos on random subjects, without any insertion of the so-called Pure Malt Skol, which to date has "not" arrived.

Copywriter: Luis Brodo
JAN 2019


Nubank / Ultravioleta newspapper

In order to welcome the new employees, we developed a graphic content that condensed all this information.

Copywriters: Isaac Serruya & Pedro Chammé
MAR 2020


Promo Guaraná Antarctica

Guarana Antarctica drew a million R$. The prize was big, but not as big as the name of the promotion: Guaraná Antarctica - Patrimony of Brazil.

Copywriter: Luis Brodo
Illustrations: Fabio Vido
AGO 2018


Páscoa F/Nazca

I have great affection for this project. Besides making the whole agency laugh and have fun, I won a prize from Fabio Fernandes. The F/ of F/Nazca. The project had everything to be nothing. Internal work, commemorative date and employee participation.

Copywriter: Luis Brodo
ABR 2019

Skol Beats Tower

Skol Beats Tower was a festival in one building, with the best nightclubs in Brazil, playing several different beats on each floor. To elevate the concept “redondo é sair do mesmo beat", we created an official Skol Beats Tower videoclip with a new song composed by the artists of totally different styles who performed at the event: Marcelo D2, Bhaskar and Nomade Orquestra.

Film director: Rafael Kent

Copywriter: Adriano Sato
SET 2017